Exercise 1: Message Box – How to structure your message
Due to the vast amount of knowledge that scientists accumulate over the years about their research topics, they often find it difficult to restrict themselves when trying to convey the essence of their work. The ‘Message Box’ is a powerful tool that helps you bring structure into your thoughts by answering four questions with respect to a central issue: What is the problem? What are the solutions? What are the benefits? And why is it important to the target group? In this way, the ‘Message Box’ allows you to distill the key elements from the potage of information that you carry with you. It also provides you with a flexible, dramaturgical scaffold that is easily adjusted to different target groups.
Exercise 2: Elevator Pitch – How to quickly get your message across
Thirty seconds to two minutes is the time span that reflects the duration of an average elevator ride, and it is also the time you are usually given during a poster presentation or while introducing yourself to a fellow scientist at a conference. To ‘quickly’ give a clear and consistent account of your work can be challenging, however also decisive for securing future projects, collaborations or employments. The ‘Elevator Pitch’ is an exercise designed to practice the art of making your work memorable and leaving an impression during brief encounters.
Exercise 3: Press Release – How to reach out to the public
Reaching beyond the scientific community and getting the media’s attention can be the big difference in making your research count. The starting point for this is the press release. In this practical you will learn about its basic structure and more specifically about how to write the lead paragraph.